Decode:Protect

Decode nature.
Protect it.

We turn the scattered record of the plant world into knowledge nations can use.

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Learning from millions of years of evolution, we decode nature: turning data into information, information into knowledge, and knowledge into action, to protect our precious environment.

Madagascar · a world apart
≈88M years

of isolation have given Madagascar a plant world that exists nowhere else on Earth.

Catharanthus roseus, the Madagascar periwinkle, endemic to Madagascar
A frontier worth protecting
9,470*

endemic species.

Around two-thirds of Madagascar's 14,356 recorded plant species grow nowhere else. The forest that holds them is shrinking. Documenting it now is part of protecting it.

* Figures from the IsoGentiX Flora database. How they update →

Why it matters

Why documenting it now matters.

Madagascar's flora is vanishing faster than science can record it. Much of what survives hangs on a single specimen, and almost none of it has been read at the genetic level.

Disappearing
~40%

Lost before they are known

Madagascar has lost roughly 40% of its forest cover since the 1950s. Two in three of its plants have never been assessed for extinction risk, and thousands of those that have are already threatened. When a forest goes, the species found only there go with it.

A fragile record
608

Held on a single sheet

608 endemic species are known from just one preserved specimen anywhere on Earth. 573 of them sit in overseas herbaria, only 30 in Antananarivo. If that single sheet is lost, the physical record of the plant is lost with it.

Barely decoded
<3%

The genome almost unread

Fewer than 3% of Madagascar's endemic plants have been genetically sequenced at all, and just 9 have a finished genome. The deepest layer of knowledge a plant holds, its genome and its chemistry, is almost entirely missing. Decoding it is part of protecting it.

* Figures from the IsoGentiX Flora database, IUCN Red List and published deforestation studies. How they update →

One record, in one place

No single institution holds it. We bring it together.

Madagascar's flora has been described for over two centuries, but the record is scattered across dozens of herbaria and databases, in several languages, much of it held only in overseas institutions.

The Flora Portal draws those fragments into one consolidated, fully sourced view, names, images, distribution and provenance, reconciled and traceable to where each came from. More complete than any single public database or herbarium holds anywhere in the world, and put to use in the country it comes from.

The core of what we do

Open the record.

One searchable window onto Madagascar's flora, drawn from open sources and held under the nation's own authority.

* Figures from the IsoGentiX Flora database. How they update →

The endemic flora of Madagascar, arranged as the IsoGentiX helix
Hover to magnify · click any tile to open its species page.
Planting in the field
A social enterprise

Business, put to a purpose.

IsoGentiX is a commercial organisation with a social mission. We use business to draw in the investment, philanthropy and partnership that fund the work, enhancing humanity's knowledge of its environment to improve life on Earth.

We gather the data. We decode it into structured information. We build knowledge. We enable action. We protect the environment and serve its people.

A fieldworker explaining the work to a Malagasy community
Ethics & partnership

Built with the country, and for it.

We help a country gather, decode and use the knowledge in its own biological record, working alongside its government and institutions. Access and benefit-sharing follow the Nagoya Protocol and free, prior and informed consent, so the value stays with the country and the communities it comes from.

The Nagoya Protocol, explained

Protecting the value of a nation's flora.